(Updated July 24)

Wix is a great website builder that let you make a highly functional, professional website even if you don’t know how to code. Even web developers can use a variety of tools to make their sites more customizable and useful.

I think, Wix is the best website builder for general use, whether you are a photographer, musician, restaurant owner, blogger, or just starting a small ecommerce business.

How Wix Stacks Up Against the Best Website Builders?

Most website builders specialize in one area, like e-commerce or content management, but Wix can do everything. This website builder has a wide range of features, which makes it appealing to all kinds of people who need quick and cheap websites that look professional.

Wix will work for you if you are an experienced restaurant owner who wants to promote your business, a new company starting its first online business, or an experienced web developer who doesn’t have the time or resources to make a website from scratch.

 

Who is the best fit for Wix?

Source ( wix) 

It’s easy to get caught up in Wix’s marketing and features, but the truth is that this website builder is meant for a specific group.

Wix is a great option for people or small businesses that want a professional website but don’t want to hire a web developer, register a domain name, find a web hosting company, and do all the other things that are needed to set up a professional website.

Wix does a great job of making it easier for small businesses and people to have a web presence.

Wix websites are nice to look at, not too expensive, and easy to set up. Wix also serves a wide range of niches, such as blogging, photography, ecommerce, music, events, hospitality, bookings, restaurants, forums, and much more.

Themes, design templates, tools, and other resources on Wix that are made for your industry can make you feel like the company made the platform with you in mind. But Wix’s Achilles heel is that it does everything when it comes to building websites.

The platform just doesn’t have enough features and room for growth for larger businesses and ecommerce sites. Shopify would be a much better choice for this.

Pros and Cons of Wix

One of the best things about Wix is that it gives you a lot of freedom. You can make your ideal site, right down to the size of the pixels.

Freedom is a good thing, but people who are just starting out might find the amount of design options a bit overwhelming. Wix fixes this by giving you a lot of help, like step-by-step tutorials, videos, articles, and a lot of other information to help you learn how to use the editor.

Wix also has features that aren’t found in most website builders. For instance, the Repeater feature makes it easy to copy elements for list items that look the same but have different content.

When you use a website builder, it can be hard to make your site stand out from others that use the same themes and templates. Wix gives you a lot more ways to customize your site than Weebly and some other competitors.

You can tell that Wix gives users the most importance when it comes to making unique websites. When a developer with a lot of experience is in charge, the design options are endless.

Pros 

Easy to use : The drag-and-drop feature isn’t anything new when it comes to website builders, but Wix does it well. You have almost no limits on how and where you can move things. The platform also has instructions to help you figure out how to use the tools and templates. Wix also lets you see what your mobile site will look like before you publish it, so you don’t have to cross your fingers and and hope it’s as good as the desktop version.

Robust App Market: Wix has a lot of built-in tools to help you get started, but your site may need more features. Wix has a large app market with apps and widgets for almost any function you can think of, such as booking events, live chat, newsletters, blogging, opt-in forms, pop-ups, online ads, forums, and much more. The app market has more than 250 integrations for almost any part of your online presence you can think of.

Built-In SEO : It’s one thing to make a beautiful website, but it’s a whole other thing to get people to look at it. Wix will help you rank in the search engines if you fill in metadata and keyword tags that are related to your niche. Wix also lets you change the format of the URL for each page, which can help Google rank your site higher. If you’re not ready to spend money on SEO yet, Wix is a good place to start and requires little work from you.

Exceptional Security : When building a website, few people think about how to keep your information and that of your visitors safe. The good news is that you don’t even have to do that with Wix. Their managed security features, like built-in TLS 1.3 encryption and DDoS protection, secure ecommerce payments, and keeping all platform elements compliant with the highest industry standards, mean you won’t have to do anything to make sure your site is safe.

A Reliable Platform : Wix works hard to make sure that the sites its users make are always up and running. Because their platform is monitored 24/7 and they have a large number of powerful data centers, any site you build on Wix will almost never be down. They also offer auto-scaling technology, which makes it possible for your site to handle sudden, large amounts of traffic without affecting the user experience. Wix even backs up your site data automatically, so if something does go wrong, you can get back to where you were and keep going.

Tons Of Attractive Templetes : Wix has more than 500 industry-specific templates that you can use to help you build your website. Wix lets you sort and choose templates by industry, such as travel and tourism, business, photography, e-commerce, music, and more. All of the templates are of high quality and were made by designers. If you are worried about offering the same thing over and over, you can change these templates a lot. You can change the name of the site, add or remove content, replace images, and change the template to make it your own. Wix has one of the biggest collections of templates for website builders.

Flexible Plans : Wix has a cheap plan for beginners who just want to make a simple personal website. If you want more features, you can switch to a paid plan for as little as $4.50 per month. Wix also won’t make you sign a contract. Many website builders require you to sign a contract for 24 or 36 months if you want to use their best features. You can cancel your subscription at any time with Wix. This gives you a lot of options, which is great if you aren’t sure where you want your website to go.

All-in-One Answer : With your Wix subscription, you don’t have to worry about web hosting, domains, SSL certificates, downtime, security, website speed, or any of the other practical parts of running a website. All of this is taken care of for you by Wix as part of your monthly subscription. The platform also has a very helpful customer service team that can help you fix problems with your site. You can get in touch with customer service by phone, email, or chat.

*Most Wix subscriptions come with a coupon for a free domain that is good for a year. There are many different kinds of domain extensions, such as.com,.org,.net,.biz,.xyz,.space,.pictures,.co.uk, and.info.

Cons

No “Unlimited” Plans : A lot of website builders offer unlimited storage or bandwidth, but none of them offer “unlimited” plans. Even though Wix’s Business and Ecommerce plans have unlimited bandwidth, there is still a limit on how much space you can use. This omission makes me think that Wix is more for people and small businesses than for big ecommerce companies.

Once a template is live, it can’t be changed : You can change the templates of your Wix website as much as you want, but once you’re locked in, that’s it. You cannot change your template once your site goes live. This might not be a big deal for a personal website, but it can be a problem for an online business that keeps growing, changing, and adapting over time.

You Can’t Export Your Website : Wix can lock you into a long-term commitment, even if you don’t have a contract. Once you join Wix, you are stuck there for life. You can’t move your website to a different platform or export it. Again, for a small business or a single person, this may not be a big deal. But Wix might not be able to meet the needs of a fast-growing startup in the future.

Price of Wix

There are two types of paid plans on Wix: Website Plans and Business and Ecommerce Plans. As you will soon find out, there are distinct tiers for each category.

Before I get into the details of how Wix prices its services, there are a few things I should say.

First, the prices that Wix lists are for an annual subscription. You can choose to pay each month, but it will cost you more. Don’t be surprised if your monthly bill is a little more than what the website says it will be. Everything is in the small print.

Second, you can only use your free domain for one year. After that, you pay a premium every year. Also, the free domain is only available if you pay for the whole year at once. If you choose to pay month-to-month, you lose out on the offer.

Wix Website Plans

(Source : Wix)

Connect Domain

Connect Domain, on the far right, is the most basic plan. This option costs $4.50 a month, and you don’t get a free domain with it. Also, Wix ads will show up on your website. You can still link your Wix site to a domain name you already have or make yourself. Also included in this plan are:

• 24/7 customer care
• The SSL certificate is free
• 500MB of space for storage; 1GB of bandwidth
• You won’t be able to upload and stream videos on your site, and you won’t be able to use the site booster app, social media logo files, or the visitor analytics app (SEO tool).

I only suggest this option if you want to make a simple website or portfolio for the least amount of money. But since you’d have very little bandwidth, Wix ads, and a URL with the Wix brand, this isn’t the kind of site that could possibly rank high on Google. There aren’t many ways to use this plan.

Combo

This option costs $8.50 per month and is a great alternative to the Connect Domain for a simple personal website. You can connect a custom domain or get a free domain with this plan.

This choice gives you 2GB of bandwidth, 3GB of storage space, customer service that is available 24/7, and 30 minutes of video. But you’ll lose out on social media logo files, an app that tracks visitors, an app that speeds up your site, and a professional logo.

In the end, you are getting a good deal for a website that doesn’t get much traffic but is done well. If your needs change, you can always switch to a better plan.

Unlimited

This Wix plan is for freelancers and small business owners. For $12.50 a month, you’ll get 10 GB of storage space and unlimited bandwidth. You also get a free SSL certificate, no Wix ads, a free domain for a year, one hour of video, an app that tracks visitors and one that speeds up your site.

If you want to start a professional website or online business, the Unlimited plan will meet your needs better than the Combo plan for a small price increase.

VIP

With the Wix VIP plan, the price goes up very quickly. This one will cost you $24.50 a month. For the price, you get all of the features that aren’t in the other plans, as well as some extras. These things are:

• Domain name is free for one year
• Remove Wix Ads
• Unlimited storage space 35GB bandwidth
• The SSL certificate is free
• Social medial logo files
• App that tracks visitors
• Five hours of professional video 24 hours a day, 7 days a week

I would suggest this plan to an established business that wants to get online.

Wix Business & eCommerce Plans

(Source : Wix)

If you want to accept payments online, Wix’s Business & Ecommerce Plans have three levels.

All subscriptions for business and ecommerce offer:

• Safe online transactions
• Accounts for clients
• Plans and payments that keep coming
• Get rid of Wix ads
• Custom domain
• Domain name is free for one year
• Hours of video
• Bandwidth with no limits

Business Basic

This plan costs $17 per month and has all of the above features plus 20GB of storage space and five hours of video.

Business Unlimited

You get everything that comes with Wix Business Basic, plus 15GB more storage space, for a total of 35GB. This plan costs $25 a month and gives you ten hours of video instead of five. Most of the time, there isn’t much difference between the two plans in terms of what they offer.

I think you should start with the Wix Business Basic plan and only switch to Business Unlimited if you have a good reason to do so.

Business VIP

This price level costs $35 a month. The most noticeable change is the private customer service. This plan is for you if you care about customer service or have nightmares about your site going down at a bad time.

Wix Business VIP also lets you use the information you collect to make custom reports. None of the other business and ecommerce plans include this feature. Also, with this plan, you can watch as much video as you want.

I recommend Business VIP to businesses that are already doing well.

Wix’s Products and Services

Wix lets people who don’t know much about coding make a website from scratch. For this reason, Wix has everything you need to make a professional website.

Editor of Wix

The main feature of the platform is the Wix editor, which lets you make a website from scratch even if you don’t know how to code. This editor is one of the most powerful ones out there. It is easy to use, has a lot of features, and can work with almost any kind of website you can think of.

The Wix editor has more than 500 templates made by designers and made for specific industries. To make things easier, you can look through the templates by industry. You have complete freedom over how your site looks, and you can even move template elements around to make the perfect site.

You might be worried that your site will look like everyone else’s. In that case, Wix lets you add scroll effects, video backgrounds, animation, and show your text and videos. You can also choose from more than 100 fonts or use your own that you can upload.

You can also make a mobile-friendly site on Wix that is separate from your desktop site. Also, the Wix Mobile app lets you work on your site from a smartphone or tablet (hopefully one with a big screen!).

Overall, Wix has great design options without being too complicated for beginners. This website builder walks a fine line between being easy to use and having a lot of features.

Wix Artificial Design Intelligence (ADI)

Wix can literally build your site for you if you don’t have time or if the platform’s features are too much to handle.

The ADI lets you build a custom website without having to do much. Just put in your Twitter, Facebook, Instagram, or other social media profiles or website. The AI will take business information from these pages and use it to make the first draft of your website.

You can then change and tweak the site to make it exactly what you want. The ADI feature helps you make the perfect website by giving you tips and prompts along the way. This makes your job even easier.

Wix is good at pushing the limits, and this Wix ADI is a feature you won’t find on the market very often.

Velo By Wix

Wix is mostly for people who have little or no experience making websites, but both beginners and more experienced web developers can use this platform.

Velo by Wix gives you more freedom to make your website look and work the way you want. Wix lets you use your own source control tools and code editors, and you can work in the environment of your choice or online.

You can also get data from outside sources or use Wix’s built-in databases. Velo by Wix uses an open platform that lets you connect to an external data source and third-party data sources.

Features in the Wix Professional Suite

Wix has everything you need to make a website and keep it up to date. Most plans come with a free custom domain name, and you can connect your existing domain if you want to. You also get free hosting for your website and a professional mailbox with an email address that matches your brand and domain name.

Contact Management : Wix also has a feature called “contact management,” which lets you collect and manage your subscribers and contacts from a single dashboard. Some extra features are:

SSL Certificate : Wix gives you a free SSL certificate to help protect your website and improve its SEO.

Tools for social media : It’s easy to link all of your social media accounts to your Wix site.

Analytics : Wix keeps track of how well your website is doing and gives you in-depth stats to help you make decisions based on facts.

Wix is mostly used by small businesses, freelancers, and individuals, so its feature set is hard to fault. The fact that it has everything you need to build a website takes a huge weight off your shoulders when you’re making your online presence.

Wix and Ecommerce for Business

Wix is also great because it has features for businesses and ecommerce sites that are tailored to their needs. First, Wix lets you start from scratch when making an online store. Ecommerce has many features, such as a storefront, order tracking, shipping and tax rules that can be changed, coupons and discounts, and more than one way to pay.

Even though these features work well for a small business, Wix isn’t a good choice for a large online business that makes most of its sales online. First of all, Wix only supports a small number of ways to pay. There is a good chance that a large company will need the help of third-party payment gateways to get around this limit.

Also, compared to competitors like Shopify, its built-in ecommerce tools aren’t all that strong.

On the plus side, the ecommerce services for specific industries include:

• Wix Booking
• Stores by Wix
• Wix Music Wix Blog
• Photography by Wix
• Wix Events
• Wix Videos
• Wix Restaurants

With these options, you get templates, features, and functions that are made for your industry. Your work is so much easier with this system.

Wix Bookings, for example, lets you accept payments online, book appointments at any time, and send automatic reminder emails to your clients. Wix Photography lets you change the sharpness and quality of your photos, add watermarks to protect them, and show them off in over 30 galleries.

If you want to make a big online store, you might need a more powerful website builder. But Wix is perfect for a small business, a professional blog, or a freelance business.

Final Verdict

Overall, Wix is a great website builder for small business owners, freelancers, professionals, and bloggers, among other people. Wix also works well for small ecommerce businesses, but if you want to start a big online business, you might want to look elsewhere. Wix is easy to use, very functional, and a great value for the money.